Clients who’ve never done branding before, might scratch their heads with regards to picking between embroidery and screen printing.
Clearly this decision doesn’t matter to things like pencils or mugs, yet for fabric items, it’s an important choice to make.
To help decide, I have listed the differences and benefits of each.
You most likely have an embroidered logo on your favorite golf shirt or cap
With embroidery, the logo is really stitched into the fabric one stitch at a time.
Embroidery is all done by machines, that replicate your logo exactly the same way every time
Other types of items that can be embroidered include, but are not limited to caps, jackets, aprons, and workwear.
Watch the video to see the Embroidery in Action:
Screen printing involves using ink rather than a thread.
The vast majority of branded T-shirts are all screen printed, but at the same time it’s possible to print on pens, mugs, or even outdoor signs.
Different designs for screen printing is basically unlimited.
The technique involves a unique screen and a stencil, through which the ink is pressed onto the item being printed
If this is done properly, the pictures are really sharp and exact.
Watch the video to screenprinting in action:
Now that we’ve covered the basic difference between embroidery and screen printing, we can take a look at the advantages and disadvantages of each.
The first, most obvious difference is the complexity of the image.
If you have a painting or photograph you’d like rendered onto a shirt, embroidery is not the option you’re looking for.
Screen printing will allow much more accurate rendering of the image.
On the other hand, if you have a relatively simple image (a logo, for example) and you want it to last as long as possible, embroidery is probably the way to go.
It gives you a classic, timeless look and basically will outlive the garment itself
Embroidery is typically the more cost effective on smaller quantitities, and screenprinting is more cost effective on larger quantities (30 or more)
Screenprinting cost is based on a combination of the number of colours to be printed and the quantity being printed
The more colours you print, the more it costs.
The greater the quantity you print the lower the cost.
Embroidery cost is based on the size of the design, the bigger the design, the more it will cost.
Both Embroidery and Screenprinting have once-off setup costs
This depends on the nature of the design or logo you’d like printed, and the overall look/feel you’re going for.
Screen printing offers more flexibility and accuracy in terms of rendering detailed images, but embroidery offers a long-lasting, durable solution that looks highly professional when done by a
qualified embroidery specialist.
If you’re still not sure, contact us for a free consult and we will help you to decide the best option.